STARTUP AUTOBAHN powered by Plug and Play
STARTUP AUTOBAHN powered by Plug and Play
The program

From
deep
dive
to
series.

Startups and corporate partners move from a focused deep dive into a 100-day pilot phase, present their work at EXPO and decide what it takes to move toward series application.

01How it works

Four phases from first match to a possible series application.

0124/7

Scouting and Matchmaking

Connecting with startups

We are always on the search for startups working on the future of mobility, production, enterprise, and beyond. The most interesting and relevant of the bunch will be invited to tech-themed 1:1 meetings, our so-called “Deep Dives”, hosted by our corporate partners. Based on these meetings, our partners will consider voting startups into the next program.

Who is involved
Startups and corporate partner teams
What comes out of it
A relevant match and a decision on entry into the program
02100-day pilot phase

Piloting

Getting projects up and running

Once a startup is voted into the program, they will work on joint projects, proofs of concept and prototypes with the partner. During this phase, the STARTUP AUTOBAHN powered by Plug and Play team is there to guide and support both sides throughout the process.

Who is involved
The selected startup, its corporate partner and the program team
What comes out of it
A joint project, proof of concept or prototype
03twice a year

Expo Day

Showcasing results to key stakeholders

Twice a year, at the peak of each program, is our EXPO. This invite-only event brings together our community, showcasing the work of the business units of our partners together with the startups — a stage for industry players, companies, startups and VCs to celebrate the work of open innovation.

Who is involved
Project teams, industry players, companies, startups and VCs
What comes out of it
Pilot work presented to key stakeholders at EXPO
04after the program

Next Steps

From pilot to series application

After the completion of the program, decisions are made as to where things will go next. This may include the extent to which the pilot project can be transferred into a series application at the partner company.

Who is involved
The startup and its corporate partner
What comes out of it
A decision on whether and how the pilot can move toward series application
02Join the program

What to know before you apply.

The program is for startups building hardware or software for mobility, production, enterprise and beyond. Relevant startups may be invited to a partner-hosted deep dive before selection.

01Tell us about your startup
02Upload your pitch deck
03Get invited to pitch in Stuttgart, Germany
03Events

Deep dives, meetups and EXPO.

Tech-topic-focused events throughout the year, peaking twice a year in our invite-only EXPO in Stuttgart.

Upcoming

Expo 2026: 10-Year Anniversary

Stuttgart, Germany02.07.2026
Upcoming

Semicon Europe 2026

Messe Munich, Munich, Germany10.11.2026

Ready to take technology from first conversation to a real pilot?